Marketing consultancy for tech companies
I’m an experienced marketing consultant who helps ambitious technology companies solve key strategic marketing challenges.
With 10+ years experience working as part of Product and Marketing teams, I specialise in providing marketing support and marketing consultancy to established technology companies and startups looking to scale.
I work with clients to define their marketing strategy by exploring their positioning, customers and competitive landscape, translating business objectives and customer requirements into a clear marketing direction.
My approach doesn’t consist of one-time hacks or repackaging generic and widely available marketing advice. It’s based on years of experience, experimentation, data and taking the time to really understand what makes your business unique in the eyes of your customers.
Working with
Marketing Consultancy Services
Lead Generation
Qualify and convert leads that are the right fit for your business. I help companies develop inbound lead generation systems and processes that reach the right audiences, offer value to potential clients and encourage them to take action.
PR
Critical to the success of any technology company is the ability to get the right messages in front of the right audience. Building influence and visibility affects your entire business, from hiring to raising investment. I help technology companies develop and deliver integrated PR strategies that grab the market’s attention and gain coverage in all of the right places. Using real market and audience insights, I make sure you’re at the centre of the conversations that count.
Paid Media
From PPC to Paid Social, I help clients devise paid strategies that use data-driven insights alongside a combination of technology and creativity. Working in highly competitive industries with high CPCs, I’ve driven leads worth £100,000s for technology businesses with both B2B and B2C focuses.
Analytics and Reporting
How do you know if your marketing efforts are working? You need to collect and analyse the right data to understand your marketing performance and whether your efforts are yielding the right level of ROI. I help clients ensure they have the right data tracking and analytics set-ups in place, alongside providing long term reporting and data-driven recommendations.
Digital Strategy
Go from ad-hoc, one-off marketing bets to a comprehensive digital strategy that aligns with your business goals. I help clients devise and deliver marketing and digital strategies that are focused on delivering tangible results through a deep understanding of your positioning, audience and competition. Find out more about my digital strategy services.
Content Strategy and Creation
Excellent communication is the cornerstone of great marketing. Copywriting is my bread and butter and where I originally honed my craft. Taking my 10+ years of expertise, I specialise in writing copy for complex subjects, which is why I’ve been hired again and again by technology companies looking for clarity and consistency in their content strategy and content creation.
Conversion Rate Optimisation
So many marketers focus on filling the bucket with leads and new business, that they ignore the leaks, which cost you money in wasted spend and lost opportunities. Taking a holistic look at your website and customer journey, I help find and fix any holes to ensure your organic and paid efforts aren’t being wasted. From page speed and bugs, to UX and copy, no stone is left unturned in pursuit of delighting users and ensuring they convert.
SEO
While technical SEO isn’t my specialism (I’m happy to recommend people who can help with this), my SEO services include SEO consultancy, keyword research, PR, brand building, copywriting, content creation and strategic planning. Basically optimising for organic traffic is at the heart of every service I provide, not bolted on as an afterthought.
When do you need a marketing consultant?
Typically, I make the most impact in the following scenarios:
You’re an established business that’s grown organically, but is now looking to diversify your marketing channels and accelerate the curve.
You currently don’t have the requirement for a full-time marketing support but need regular input from an experienced marketing leader
You have a junior marketing team who would benefit from strategic oversight and coaching
You’re looking for marketing representation at a board level from a fractional or part-time CMO
You’re a start-up looking to nail your proposition, positioning and marketing fundamentals
How can we work together?
My main aim is to always find a way of working that is tailored to individual needs and budgets.
From the outset, I focus on efficient and clear communication with clients about their budgets and how we can best utilise their marketing investments in an efficient way that delivers real results.
I’ve sat on the other side of the fence and have worked with numerous marketing agencies and contractors during my career, so I know what is required to ensure a positive, productive and dare I say it… even fun, client/external partner relationship.
What do my clients say?
“As an early startup, we were really struggling to be succinct in what we were trying to say, especially seeing we have a marketplace business model. Bethan was really understanding of our situation and was able to effectively provide clarity to our GTM messaging. A rare marketing consultant who actually cares about their clients and has provided value over and above the agreed scope of work. I’ll definitely be referring Bethan to my networks!”
“Bethan stopped me in my tracks with her powerful Lead Dev talk ‘Hiring Diverse Teams with an anonymous recruitment process’ Her words challenged me and made me think about my practice. I thought; this is someone with the insight and the boldness to act on their experience and I can learn from that.
Bethan consulted with us at Linius to improve our recruitment process, she looked at our language, or messaging and our method and showed us things we could do to improve. It worked. We have grown from being a 100% male team to a 50:50 gender split. There is more work to do and I will be drawing on Bethan’s expertise again in the future.
She understands how important the way a company presents itself to the world is. To do this there needs to be something of value to present and she starts there, getting your insides to be something you want to show on the outside.
In addition, her openness about dealing with mental health issues speaks volumes to me and has helped me engage with this at work.”
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