This week it is my pleasure to introduce you to Elle Linton and her start up, Borrow My // Blender!
Elle is a great example of someone who has turned her passion into a business which solves a widespread social problem. This is a great example of how someone has used entrepreneurship to innovate in a sector which has the potential to help create a happier and healthier society!
In fact, there has been an explosion of health and wellness businesses in the past five years, many of whom are responding to the growing issue of rising levels of obesity in our increasingly sedentary society.
What I really love about this business is the fact that it aims to make expensive equipment that is associated with a healthy diet available to those who might not have the financial ability to access it.
Whilst the links between diet and socio-economic conditions are complex, anything which makes healthy food accessible to all is a great thing in my books!
I'm really looking forward to seeing how this early stage business progresses and hope that it continues to make a positive impact!
So, on to Elle to tell us more...
Name: Elle Linton
Business Name: Borrow My // Blender
Age of business: 6 months
Borrow My // Blender - Interesting name! Please tell us more...
BM//B is a UK based pop up smoothie station to cater health, fitness & wellness events. We also provide rentals of coveted high end kitchen appliances such as high powered blenders, stand mixers and juicers.
Where did the idea come from?
I’m a Health & Fitness Professional by trade, and studied the science behind exercise at University. I have learnt a lot about healthy living on my own journey and have been keen to share this with others. BM//B is another way to share what I am learning with a wider community.
Have you had any setbacks? What have you learnt from them?
Yes! I do think this is part of the process though, from what I have listened to and heard. One of the most recent setbacks was being told “no” by a big brand when I approached them for support. At first, I felt like a huge blow, then I realised I just needed to find a different way to solve the problem.
What is the single achievement that you are most proud of and how did you manage it?
I was so proud when I successfully catered my first event in December of 2015 for 70 yogis in London. I managed to do this with the support of my part time employers, friends and those in the communities that I am involved in. The feedback I received on the day was so fulfilling and really gave me the drive to continue to work towards my end goal of my official launch!
If you could start again, what would you do differently?
If I could start again, I’m not sure I would do too much differently. The one thing I would do though is amplify my focus on my Business Plan so that I did more when it was fresh in my mind. The longer you leave these things, the less enthusiastic you become and the more tedious it becomes.
What would be your number one tip for people thinking about starting their own business?
Just do it!!
You don’t wanna sit back and a) let someone else be successful with your idea or b) live a life regretting never having tried!
Do you have any big projects / plans for 2016 that we should know about?
I’m planning on completing my Business Plan by April 2016; and then this means I am able to present my Business to The Princes Trust launch panel and apply for funding. Then I’m hoping I can collaborate with some of my favourite brands / people to have a big launch party in the summer.
As a blogger myself, I’m also keen to work with health, food, fitness or wellness bloggers and really build relationships with this community (beyond those I already know and love). I appreciate he influence that bloggers have and their value in supporting small brands to reach into a wider network!