Technology Marketing Consultancy

Round table session at The University of York with the UK CEO of Santander

Round table session at The University of York with the UK CEO of Santander

Occasionally I take on clients on a consultancy basis for digital communications, marketing and business support.

Due to my background as an entrepreneur and as a senior marketeer in the technology sector, I have practical knowledge of developing and deploying scalable marketing strategies in both start-up and SME environments. I am particularly experienced and interested in SaaS and software marketing.

I can help you with:

  • Marketing Strategy and Positioning

  • Strategic Market Research - capturing and interpreting customer and market insights

  • Digital Marketing - SEM, Re-Targeting, SEO, PPC, Paid Social, Social Media, Email

  • Web Optimisation - Conversion Rate Optimisation and User Experience

  • Marketing Performance and Reporting - Google Analytics and omni-channel analytics/reporting

  • Content management and creation

  • Marketing Automation

  • Integrating marketing into Agile/Scrum development processes

Bethan was a knowledgeable, approachable and valuable support to me during the process of starting my new business. Her work and advice in the area of marketing and in particular it’s digital aspects were significant and fundamental to our successful start-up.

She has an easy manner and her communication was always clear, constructive and timely. Bethan always added value and ideas along the way and was a really positive and inspiring associate.

I was confident that her subject understanding and skill would take care of the technicalities to meet our requirements but also that she appreciated the underlying business imperatives and objectives which helped us ensure the solutions were well chosen and executed properly.
— Liz Kemp
I worked with Bethan for two years and she is an inspiration and a force for positive change! She has a good heart and good values, lifts people around her and I trust her judgement. Working with Bethan is a pleasure.
— Jamie Nguyen

Please feel free to contact me to start an informal, no-obligation discussion about your needs on, or drop me a message using the form below.

If speaking over the phone is preferable, please feel free to book an initial chat at a time that suits you.

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