Technology Marketing Consultancy

Round table session at The University of York with the UK CEO of Santander

Round table session at The University of York with the UK CEO of Santander

Occasionally I take on clients on a consultancy basis for digital communications, marketing and business support.

Due to my background as an entrepreneur and as a senior marketeer in the technology sector, I have practical knowledge of developing and deploying scalable marketing strategies in both start-up and SME environments. I am particularly experienced and interested in SaaS and software marketing.

I can help you with:

  • Marketing strategy and positioning

  • Strategic market research - capturing and interpreting customer and market insights

  • Digital marketing - SEM, re-targeting, CRO, SEO, PPC, mobile, social media, email

  • Website development & optimisation

  • Marketing performance and reporting - Google Analytics and omni-channel analytics/reporting

  • Content management and creation

  • Integrating marketing into Agile/Scrum development processes

Please feel free to contact me to start an informal, no-obligation discussion about your needs on or visit my contact page.

I worked with Bethan for two years and she is an inspiration and a force for positive change! She has a good heart and good values, lifts people around her and I trust her judgement. Working with Bethan is a pleasure.
— Jamie Nguyen


"Nobody is really Non-Technical" talk at UpFront 2017

"Nobody is really Non-Technical" talk at UpFront 2017

I am an experienced and passionate speaker, having delivered talks and lectures at institutions such as Leeds Beckett University and The University of York.

I have also delivered talks on a wide range of subjects at tech conferences including DotYork 2018, Women in Tech York, UpFront 2017, The York Rail Innovation Community Launch, Front End York, Code Pen Hull and the 2019 Lead Developer London Conference.

I am always open to opportunities to speak about my experiences building inclusive tech companies, developing cross-functional marketing teams and building start up businesses.

Please contact me on

She is her own start-up and her own USP, destined to be an influential force for good in the city she cares so much about.
— BQLive