Digital Strategy Consultancy
Engage an experienced new perspective to refine and develop your digital strategy.
As a senior marketer and digital strategist, I have been responsible for developing and implementing marketing and digital product strategies in highly competitive markets.
I’ve taken on companies like Google and AWS while working closely with Product and Engineering teams to define new propositions and positioning. At a strategic level, I’ve created marketing departments and teams from scratch, built out full go-to-market strategies and advised at a board level.
If your business is looking to deliver new products or enter new markets you really need a digital strategy expert that understands the context of your industry. I work with companies in the software, digital services, digital health and bioscience sectors to develop and embed digital strategies that reimagine business models, capture new audiences and improve operational efficiency.
Working with
Digital success is the sum of multiple parts
There is a critical difference between just doing digital things and designing a digital strategy. Strategy development is the step before decision making and tactical plans which outlines the framework and principles that will guide your decision-making process as an organisation.
A digital strategy consultant will work closely with stakeholders to understand business goals, constraints and opportunities to develop a clear strategy that leverages digital technologies, channels and methodologies. They will also help develop the roadmap for implementing the digital strategy and assist the business in translating the strategy into tangible plans and actions across multiple departments.
I help businesses build clarity and consensus around:
Team and Skills
Business Strategy and Leadership
Processes and Operations
Competition and Context
Technology and Tools
Data and Insight
Culture and Communication
Disruption and Innovation
Why work with an external digital strategy consultant?
One of the advantages of bringing in a digital strategy consultant is the ability to tap into an external viewpoint and the expertise gained from developing and delivering digital strategies across multiple businesses.
Working with me, you can expect:
A no-nonsense, pragmatic approach to setting your digital strategy that encompasses a full review of your existing activities, opportunities and organisational goals.
A collaborative process that involves stakeholders from across your business and seeks to leverage domain specialist knowledge.
Support beyond the strategy exploration and setting phase. My work doesn’t finish at the delivery phase. I will work with your business to translate strategic direction into action.
An experienced digital partner who understands the nuances of technology platforms, digital channels and web/software development processes.
What do my clients say?
“Working with Bethan has been a huge success for our business and I personally can’t recommend her enough. She worked with our marketing function and in a short few months, completely reset our strategy and vision for growth of the agency. We initially engaged her for a one-off project but the value she has been able to contribute has led us to extend our partnership for the foreseeable future. ”
“As a small but growing software company, Bethan bought exceptional marketing and exquisite messaging skills to the company. She really took the time to understand the business and its values and to be able to produce first-class work and ideas on a timely basis. As we grow, we will without doubt make use of her services again. Highly recommend!”
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