An experienced Marketing Consultant helping ambitious brands grow

As an ex-Marketing Director and 3x Founder, I’m an experienced marketing consultant dedicated to helping scaling companies.

With over 12 years of experience in Product and Marketing teams, I provide specialised marketing consultancy to established companies and high-growth scale-ups, particularly in the technology, manufacturing, and e-commerce sectors.

I work closely with clients to define their marketing strategy by analysing their positioning, understanding their customers, and assessing the competitive landscape. I translate business objectives and customer needs into clear, actionable marketing direction. My approach isn’t based on one-off hacks or generic advice. It’s grounded in years of experience, data-driven insights, and a deep understanding of what makes your business unique to your customers.

“Over the past 9 months Bethan has been an integral part of translating our growth ambitions into a tangible long term plan and has worked closely with our senior team to define and validate an exciting new direction for the business.” Andy Longhurst, Managing Director, Lead Tech

A few of my clients…

Marketing Consultancy Services

On-Demand Marketing Advice

Need top-tier marketing advice at your fingertips? Leverage my expertise as a strategic sounding board for crucial decisions and budget planning, or integrate me into your Exec Team or Board to ensure your growth plans stay on track. I provide flexible, on-demand support, including comprehensive audits and benchmarking, drawing from over a decade of industry-specific knowledge to elevate your marketing game.

ROI and Reporting

Wondering if your marketing is hitting the mark? Accurate data collection and analysis are key. I ensure clients have robust data tracking and analytics systems in place, delivering insightful long-term reporting and actionable, data-driven recommendations to maximize ROI.

Go-To-Market Strategy

Launching a new business, product, or entering new markets requires a strategic approach. I craft and execute powerful go-to-market strategies, ensuring your marketing investments drive strong market entry and substantial impact. Let's make your launch a resounding success.

Digital Strategy

Go from ad-hoc, one-off marketing bets to a comprehensive digital strategy that aligns with your business goals. I help clients devise and deliver marketing and digital strategies focused on delivering tangible results through a deep understanding of your positioning, audience and competition. Find out more about my digital strategy services.

Positioning and Messaging

A compelling business narrative is essential. I help you understand your audience and develop positioning and messaging that truly resonate. By meticulously planning the plot, characters, and storylines of your brand, I ensure your story captivates and engages, bolstering your market presence.

Comprehensive Marketing Audit

Pinpoint where to direct your marketing efforts for optimal growth. My comprehensive marketing audit assesses your current strategies and key performance drivers, providing a clear, actionable plan with immediate priorities and long-term growth opportunities to enhance your marketing effectiveness.

Work with me

When do you need a marketing consultant?

Typically, I make the most impact in the following scenarios:

You’re an established business that’s grown organically but is now looking to diversify your marketing channels and accelerate growth.
You don't need full-time marketing support but require regular input from an experienced marketing leader.
You're planning to enter new markets or launch new products and need a comprehensive go-to-market strategy.
You have a junior marketing team who would benefit from senior experienced oversight and coaching

You’re looking for marketing representation at a board level from a fractional or part-time CMO
Your brand and marketing approach needs a refresh or repositioning to stay competitive in a changing market landscape.
You require a thorough audit of your current marketing efforts to identify areas for improvement and drive better ROI.

How can we work together?

I tailor my approach to meet your requirements and budget and work both on a project and retained basis depending on the challenge.

From the start, I emphasise clear and efficient communication to maximise your marketing investments and deliver real results.

Having worked with numerous agencies and consultants throughout my career, I understand what it takes to foster a positive, productive, and dare I say it, enjoyable client relationship!

contact me

What do my clients say?

"Bethan stopped me in my tracks with her powerful Lead Dev talk 'Hiring Diverse Teams with an anonymous recruitment process' Her words challenged me and made me think about my practice. I thought; this is someone with the insight and the boldness to act on their experience and I can learn from that.
Bethan consulted with us at Linius to improve our recruitment process, she looked at our language, or messaging and our method and showed us things we could do to improve. It worked. We have grown from being a 100% male team to a 50:50 gender split. There is more work to do and I will be drawing on Bethan's expertise again in the future.
She understands how important the way a company presents itself to the world is. To do this there needs to be something of value to present and she starts there, getting your insides to be something you want to show on the outside.
In addition, her openness about dealing with mental health issues speaks volumes to me and has helped me engage with this at work."
“Working with Bethan has been a huge success for our business and I personally can’t recommend her enough. She worked with our marketing function and in a short few months, completely reset our strategy and vision for the growth of the agency. We initially engaged her for a one-off project but the value she has been able to contribute has led us to extend our partnership for the foreseeable future.”
“Requirements were captured in a very short space of time, and the end result is always to a very high standard. We could not operate at the level we are without support from Bethan. We hope to continue this relationship for many years to come, thank you for all the support so far!”
“It is a pleasure to work with Bethan Vincent, the strategic insight and direction they provided gave us clarity and helped prioritise our plans for the upcoming 12 – 18 months”